Limitless.ai is selling a wearable pendant that promises you will "never forget a thing." Social posts show it clipped to a shirt, always listening, turning your day into searchable memory. That is a lot of trust to put in a startup's policies. If you are looking up limitless.ai privacy policy, limitless.ai terms, or asking whether limitless.ai is safe, the full Privacy Policy at limitless.ai/privacy-policy is where the real answers live — not the shorter stub page at limitless.ai/privacy.
What the Pendant Actually Collects
Limitless is explicit that this is not a passive note-taking app. When you use the Pendant or App, the company collects audio — and responsibility for everyone in earshot.
The Limitless Privacy Policy states that the App and Pendant "utilize product analytics and crash reporting tools" and that it collects:
"We collect all audio captured by the Pendant or directly through the device on which the App is installed. Audio recordings captured by the Pendant or the device on which the App is installed may include spoken audio and other information about the individuals you interact with or record, including individuals that you have a conversation with."
That last sentence matters. The device is not just logging your voice memos. It can capture other people in your meetings, coffee chats, and hallway conversations. Limitless puts the legal burden on you:
"It is your responsibility to inform other conversation partners of this Privacy Policy and provide notice to and obtain consent from all individuals with whom you interact with when recording via the Pendant or another device on which the App is installed."
If you were hoping the company would handle consent signage or bystander notice for a always-on microphone, that is not what the policy says.
The same section notes integrations with Gmail and Google Calendar — Limitless may pull meeting events and email context to prep you for calls. Combined with always-on audio, the data footprint is closer to a personal surveillance stack than a simple voice recorder.
Your Recordings Can Train AI Models
The most consequential line for a product marketed as an AI memory assistant is buried in "How We Use the Information We Collect." Limitless lists standard product-improvement purposes, then adds:
"To train, develop, and improve artificial intelligence, machine learning, and other large language models;"
Your meeting audio, voice memos, and derived transcripts are not just stored for your personal recall. They can become training material for Limitless's models — and the policy also allows generating "de-identified, anonymized or aggregate data" for "any legal purpose."
For a pendant that records intimate daily life, that is a different value exchange than "pay us and we help you remember names at parties."
Third-Party AI Vendors Get Your Audio
Limitless does not process everything in-house. Under "How We Disclose the Information We Collect," the Privacy Policy says it sends recordings to outside AI providers:
"We also disclose some of your information to artificial intelligence services in order to provide certain features or functionalities of the Services. For example, if you use the Pendant or App, we send audio recordings or transcripts to our third-party AI providers who assist us in providing the Services, including for transcription and summarization purposes."
Audio also goes to cloud storage ("We store some of your information, such as your audio recordings, in cloud-based storage services") and analytics vendors. Each hop adds another vendor's security practices and breach surface — relevant when the underlying data is literally everything you said today.
Retention: Indefinite Storage Is a Feature
Limitless gives Pendant users retention controls, but the default framing is worth reading carefully:
"If you are a Pendant user, you have the ability to choose retention periods for your audio recordings and the information derived from such recordings, including the ability to retain such information indefinitely. We do not delete the information that you choose to retain indefinitely."
Indefinite retention is offered as user choice, not as a privacy safeguard. If you opt in — or never revisit the setting — Limitless keeps the data as long as you allow. Corporate transactions are covered too: personal information can transfer to "potential buyers / transactional partners" in a merger or asset sale.
The Stub Page vs. the Real Policy
Clerica's automated analysis currently flags one clause on the shorter limitless.ai/privacy page — a redirect telling you to read "Talking to Someone Wearing the Pendant" for recording details. That redirect is real, and it is annoying when you want answers in one document.
But treating that redirect as the whole story misses the substantive clauses in the main Privacy Policy: blanket audio capture, user-borne consent obligations, AI model training, third-party AI processing, and indefinite retention options. The terms document (limitless.ai/terms, ~60k characters scraped) still has no Clerica annotations as of this writing — so arbitration, liability, and account rules were not part of the automated pipeline run either.
What to Check Before You Buy the Hype
If you are still curious about the pendant after seeing the ads, read limitless.ai/privacy-policy end to end and decide whether these trade-offs fit your life:
- Bystander consent: Are you willing to be the person who notifies everyone near you that they may be recorded?
- AI training: Are you comfortable with daily audio feeding model development?
- Vendor chain: Transcription and summarization go to third-party AI providers under Limitless's vendor agreements, not yours.
- Retention defaults: Check what you are keeping forever before the device becomes habit.
- US processing: The policy states services are hosted in the United States and data may transfer there from other regions.
Perfect memory sounds futuristic. The policy reads like a always-on data collection program with a jewelry form factor.
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