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AddThis

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AddThis was a social bookmarking and web tracking service that provided website publishers with tools to facilitate content sharing across various social media platforms via customizable widgets. Founded in 2004 and headquartered in Vienna, Virginia, the company specialized in behavioral audience data, processing interest and intent data from nearly 2 billion monthly unique visitors across 15 million global domains. Its platform offered audience insight, personalization, and activation tools that allowed marketers to deliver targeted experiences and advertising. AddThis was acquired by Oracle Corporation in 2016 for approximately $200 million and integrated into the Oracle Data Cloud before being officially discontinued on May 31, 2023.