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Google AdSense

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Google AdSense is a global digital advertising program and network operated by Google that enables website publishers and content creators to monetize their online platforms by displaying targeted advertisements. The service utilizes advanced machine learning and contextual algorithms to match relevant ads—sourced from the Google Ads network—to a site's specific content and audience, operating on a multi-faceted revenue model primarily based on pay-per-click (PPC) and pay-per-impression (CPM) structures. By automating the auction-based ad placement process, AdSense provides a streamlined infrastructure for publishers to earn passive income while offering advertisers access to the expansive Google Display Network across web, mobile, and video formats.