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Amazon Advertising

advertising.amazon.com

Amazon Ads is a comprehensive digital advertising platform that enables sellers, vendors, and brands to reach customers across Amazon's marketplace, devices, and third-party properties. Operating primarily on a cost-per-click (CPC) model, the service leverages vast first-party shopping and behavioral data to provide highly targeted ad solutions including Sponsored Products for individual listings, Sponsored Brands for brand discovery, and display and video ads that appear on platforms like Prime Video, Twitch, and IMDb. The business focus centers on a closed-loop ecosystem that directly connects advertising intent to transactions, offering advertisers transparent attribution, improved product visibility, and tools to scale sales through an auction-based bidding system.