Apple App Store Terms & Privacy Policy Tracker

Apple App Store

apple.com

The Apple App Store is a global digital marketplace developed by Apple Inc. that facilitates the distribution, discovery, and sale of mobile and desktop applications for iOS, macOS, iPadOS, watchOS, and visionOS. Operating as a two-sided market, it connects over 800,000 active publishers with more than 850 million weekly visitors, offering nearly 2 million apps ranging from games and utilities to enterprise tools. The platform's business model is centered on revenue sharing, traditionally taking a 30% commission on paid downloads and in-app purchases, which was reduced to 15% for developers earning under $1 million annually through the App Store Small Business Program. Beyond direct digital sales, the ecosystem facilitates over $1 trillion in annual billings and sales, including physical goods, services, and in-app advertising, while providing developers with an extensive suite of tools, APIs, and secure payment processing to reach a global audience across 175 storefronts.