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Asda

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Asda is a major British retailer and supermarket chain that provides a wide range of products including groceries, general merchandise, and financial services. Headquartered in Leeds and founded in 1949, the company operates over 1,100 locations across the United Kingdom, including supercentres, superstores, supermarkets, and Asda Express convenience stores. Its business model focuses on "value innovation," offering affordable pricing through its multi-channel platform that integrates physical stores with a scaled online grocery service, the George clothing brand, and a dedicated mobile app. Beyond retail, Asda provides specialized services such as pharmacies, opticians, petrol filling stations, and mobile virtual network operations, serving over 18 million customers weekly.