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BMW USA

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BMW of North America, LLC is the United States importer and distributor of BMW luxury and performance vehicles, including motorcycles and light trucks. Established in 1975 and headquartered in Woodcliff Lake, New Jersey, the company manages the marketing, sales, and financial services for a brand portfolio that includes BMW, MINI, and Rolls-Royce Motor Cars. Its operations are supported by an extensive network of over 600 dealers, regional headquarters, and technical training centers across the country. As an integral part of the global BMW Group, the company also oversees specialized entities such as Designworks, the BMW Group Technology Office USA, and the venture capital fund BMW i Ventures, focusing on innovation in automotive technology, sustainability, and premium mobility solutions.