Amazon Brand Registry Terms & Privacy Policy Tracker

Amazon Brand Registry

brandregistry.amazon.com

Amazon Brand Registry is a free program designed for brand owners to protect their intellectual property and manage the accuracy of their product listings on Amazon. The service focuses on providing advanced tools for brand protection, including automated predictive protections that block potential violations and manual reporting tools for trademark, copyright, and patent infringements. Beyond security, it serves as a growth platform by unlocking exclusive marketing features such as A+ Content, Brand Stores, and Sponsored Brand ads, alongside specialized analytics to measure brand performance. Enrollment requires a registered or pending trademark and products with permanently affixed branding, allowing manufacturers, private label owners, and authorized distributors to establish themselves as the authoritative source for their product information.