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Cheetos

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Cheetos is a global snack brand specializing in crunchy corn-cheese puffs and is a primary subsidiary of Frito-Lay under the PepsiCo umbrella. Originally invented in 1948 by Charles Elmer Doolin and headquartered in Plano, Texas, the brand has evolved from its flagship Crunchy Cheetos into a multi-billion dollar franchise featuring over 21 product variants in North America, including Puffs, Baked, and the culturally significant Flamin' Hot line. Operating in more than 36 countries, Cheetos utilizes a high-pressure extrusion manufacturing process and a localized marketing strategy to adapt flavors and compositions to regional preferences, such as Savory American Cream in China and Strawberry in Japan. As one of PepsiCo’s leading "billion-dollar brands," it maintains a dominant market share in the cheese-flavored snack category through extensive global distribution networks and strategic brand extensions into categories like popcorn, pretzels, and mac and cheese.