Disney Consumer Products and Interactive Media Terms & Privacy Policy Tracker

Disney Consumer Products and Interactive Media

dcpi.disney.com

Disney Consumer Products and Interactive Media is a subsidiary of The Walt Disney Company that manages the merchandising of Disney brands and properties through licensing, retail, and digital media. The division operates the world's largest licensing business, overseeing a diverse portfolio that includes toys, apparel, home goods, and consumables across franchises like Disney, Pixar, Marvel, and Star Wars. Its business model integrates physical products with digital experiences, including video games, mobile apps, and the Disney Store e-commerce platform, while also housing Disney Publishing Worldwide, one of the world's largest publishers of children's books and magazines.