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Doritos

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Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. Originally created at Disneyland in the early 1960s and launched nationally in 1966, the brand has grown into a global leader in the snack industry, known for its iconic triangular shape and bold flavor varieties such as Nacho Cheese and Cool Ranch. The business model focuses on continuous product innovation through limited-edition launches, cross-brand collaborations like the Doritos Locos Tacos with Taco Bell, and high-impact marketing strategies centered on Super Bowl advertising and user-generated content. Leveraging Frito-Lay's extensive direct-store-delivery system, Doritos maintains a dominant retail presence across supermarkets, convenience stores, and international markets, targeting a diverse consumer base that values intense flavors and cultural relevance.