Fruit of the Loom Terms & Privacy Policy Tracker

Fruit of the Loom

fruit.com

Fruit of the Loom is an international leader in the design, manufacture, and marketing of family apparel, intimates, athletic wear, and sporting equipment. Headquartered in Bowling Green, Kentucky, and founded in 1851, the vertically integrated company operates a portfolio of iconic brands including Fruit of the Loom, Russell Athletic, Jerzees, Spalding, and Vanity Fair Lingerie. As a wholly owned subsidiary of Berkshire Hathaway, it focuses on providing comfortable, high-quality, and affordable essentials through a global supply chain serving over 80 countries. In addition to mass-market retail, the company is modernizing its business model through direct-to-consumer digital channels, inclusive sizing initiatives like the Fresh Collection, and a commitment to sustainable manufacturing practices.