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Grapeshot

grapeshot.com

Grapeshot, now a part of Oracle, is a leading contextual intelligence and digital advertising technology company that provides real-time analysis of online content to enhance ad targeting and brand safety. Founded in 2002 and headquartered in Cambridge, United Kingdom, the platform uses advanced probability algorithms and a proprietary Live Context Engine to identify relevant keywords across billions of webpages, audio, and video assets. Its suite of solutions includes predictive targeting, custom brand safety, and audience enrichment, enabling brands, agencies, and publishers to connect with consumers in the right context without relying on traditional identifiers. In 2018, the company was acquired by Oracle for approximately $400 million, integrating its technology into the Oracle Data Cloud to provide global advertisers with transparent and scalable contextual data solutions.