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GreenWise Market

greenwisemarket.com

Publix GreenWise Market is a specialty, small-format grocery store concept owned by Publix Super Markets that focuses on natural, organic, and gourmet food products. The stores emphasize a grocerant experience with unique prepared food stations, curated specialty items, and experience zones such as Pours, which offers craft beer, wine, and coffee to consume on-premises. While originally launched as a standalone brand to compete with natural foods retailers, Publix began converting these locations into traditional supermarkets in 2023, integrating successful GreenWise features like the Pours bars into its standard store prototypes.