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KFC

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KFC, also known as Kentucky Fried Chicken, is a global fast-food restaurant chain specializing in fried chicken and a subsidiary of Yum! Brands. Headquartered in Louisville, Kentucky, and founded in 1930 by Colonel Harland Sanders, the company operates over 22,000 locations across more than 150 countries. Its business model primarily relies on a franchise system and a product differentiation strategy centered on its secret recipe of 11 herbs and spices. KFC emphasizes a quick-service restaurant format with a focus on digital innovation, including digitized drive-thrus and e-commerce platforms, to deliver seamless customer experiences. The brand maintains a competitive edge through menu adaptation to local tastes, global expansion, and a commitment to sustainable growth through its "Good Growth" strategy.