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Lay's

lays.com

Lay's is a global leader in the snack food industry, specializing in the production, marketing, and distribution of a wide variety of potato chips and crisps. Founded in 1938 and now a flagship brand under PepsiCo's Frito-Lay North America division, the company leverages a vertically integrated supply chain that includes over 100 farms across the U.S. and Canada and more than 30 manufacturing facilities. Its business model centers on global scale combined with regional customization, offering over 200 varieties tailored to local tastes across more than 30 countries under brand names like Walkers, Sabritas, and Smith's. Lay's maintains its market dominance through aggressive advertising, high-volume retail distribution, and continuous product innovation in flavors and textures.