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Meta Platforms, Inc. is a global technology conglomerate that owns and operates a leading family of social media and messaging applications, including Facebook, Instagram, WhatsApp, Messenger, and Threads. The company's primary business focus is digital advertising, which accounts for the vast majority of its revenue by leveraging advanced AI-driven recommendation systems and targeted marketing tools to connect billions of users with businesses. Beyond its core social networking platforms, Meta is heavily invested in the development of the metaverse through its Reality Labs division, focusing on augmented and virtual reality hardware like the Meta Quest and Ray-Ban Meta glasses. In 2026, the company shifted its strategic priority toward becoming a leader in artificial intelligence, significantly increasing capital expenditures to build hyperscale data centers and develop generative AI models, such as Llama, to enhance user engagement and automate business messaging and advertising services.