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Michelin North America is a global leader in the design, manufacture, and sale of tires for a diverse range of vehicles, including automobiles, airplanes, bicycles, and heavy-duty industrial equipment. Headquartered in Greenville, South Carolina, and founded in 1950, the company operates as a key subsidiary of the Michelin Group, emphasizing an "All Sustainable" strategy that integrates people, profit, and the planet. Its business model extends beyond high-performance tires to include digital mobility solutions, fleet management services via MICHELIN Connected Fleet, and travel experiences through the renowned MICHELIN Guide. With a strong focus on innovation, Michelin North America invests heavily in R&D to develop eco-friendly materials and specialized products for the electric vehicle market, while maintaining a significant manufacturing footprint across the United States and Canada.