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Mini USA

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Mini Cooper is a premium automotive brand owned by the BMW Group that specializes in the design, manufacture, and sale of compact cars and SUVs known for their iconic design and responsive go-kart handling. The company's business model is transitioning toward full electrification, with a strategic goal for electric vehicles to account for 50% of global sales by 2027 and the entire lineup to be all-electric by the early 2030s. Its current portfolio includes a range of petrol and electric models, such as the 3-Door Hatch, Aceman crossover, and Countryman SUV, supported by a global production network centered in the United Kingdom and expanding into China. Mini generates revenue through vehicle sales, extensive customization options via curated equipment packs and trims, and comprehensive ownership services like the Service Inclusive package.