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ModCloth

modcloth.com

ModCloth is an American online retailer specializing in vintage-inspired, indie-designer women's fashion, accessories, and home decor. Founded in 2002, the company is known for its "vintage made relevant" aesthetic and its commitment to inclusivity, offering a wide range of sizes from XS to 4X (0–28) and featuring diverse models in its marketing. Its business model centers on community engagement through social commerce, utilizing programs like Be the Buyer to allow customers to vote on potential designs and a dedicated blog to foster a lifestyle-oriented shopping experience. After previous acquisitions by Jet.com and Walmart, ModCloth was acquired by Go Global Retail in 2020 and currently operates as a digitally native brand focused on empowering women through unique, curated apparel and sustainable sourcing practices.