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Motorcraft

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Motorcraft is a global automotive parts brand owned and operated by Ford Motor Company, serving as the official division for replacement parts and original equipment for Ford and Lincoln vehicles. Established in 1972, the brand provides a comprehensive portfolio of over 17,000 part numbers, including batteries, brakes, filters, spark plugs, and wipers, all engineered to meet stringent federal motor vehicle safety standards and factory specifications. Beyond supporting Ford's proprietary fleet and retail customers, Motorcraft has expanded its business focus to the "all-makes" market, supplying components to independent repair shops, Quick Lane centers, and commercial vehicle distributors. The brand plays a vital role in Ford's integrated service strategy, particularly through the Ford Pro division, by ensuring vehicle reliability and minimizing downtime for high-volume commercial and government fleets.