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Near East

neareast.com

Near East is a brand of packaged grain dishes and specialty foods owned by PepsiCo that offers more than 30 flavors and varieties of rice pilafs, couscous, quinoa, and other authentic side dishes. Founded in 1962 in Worcester, Massachusetts, by Armenian immigrant Hannah Kalajian, the company transitioned from a family-run luncheonette specialty into a national household staple known for its high-quality, easy-to-prepare ingredients. Its business model focuses on providing convenient, globally inspired meal solutions and premium grain products to consumers through major supermarkets and specialty food stores across the United States.