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Nissan USA

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Nissan USA is the American division of Nissan Motor Co., Ltd., a global automotive manufacturer focused on the design, production, and sale of a diverse lineup of vehicles, including cars, trucks, crossovers, and SUVs. Its business strategy centers on innovation in safety through technologies like Safety Shield 360, a commitment to reliability, and an evolving focus on electrification with models such as the LEAF and ARIYA. In the United States, the company maintains significant manufacturing facilities in Mississippi and Tennessee, supporting a business and fleet program that serves small businesses, government entities, and large commercial operations. Under its "The Arc" business plan, Nissan USA aims for significant retail growth by refreshing its internal combustion engine portfolio and achieving cost parity for next-generation electric vehicles.