OkCupid Terms & Privacy Policy Tracker

OkCupid

okcupid.com

OkCupid is a global online dating and social networking platform that utilizes a data-driven, algorithmic approach to match users based on their interests, beliefs, and personal preferences. Founded in 2004 by math majors and now a subsidiary of Match Group, the service differentiates itself through an extensive series of multiple-choice questions that inform its matching percentage, prioritizing compatibility over superficial characteristics. Operating on a freemium business model, OkCupid offers free registration and basic messaging while generating revenue through premium subscriptions and "Boost" features that increase profile visibility. The platform is noted for its early adoption of inclusive gender and orientation options and historically leveraged its data-first brand through the OKTrends blog to explore the social science of dating.