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Ruffles

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Ruffles is an American brand of crinkle-cut potato chips owned by PepsiCo and produced by its Frito-Lay division. Founded by Bernhardt Stahmer, who trademarked the name in 1948 and patented the "sliced, corrugated potato products" in 1956, the brand is defined by its signature deep ridges designed for durability and enhanced dipping. The product line focuses on bold, high-intensity flavors like Cheddar & Sour Cream and the Canadian favorite All-Dressed, leveraging its position as the "Official Chip of the NBA" to target a global audience through a mix of traditional retail and experiential marketing.