Starbucks Reserve Terms & Privacy Policy Tracker

Starbucks Reserve

starbucksreserve.com

Starbucks Reserve is a premium brand and program by Starbucks that focuses on sourcing, roasting, and serving the worlds most rare and high-quality single-origin coffees. Launched in 2010, the program operates through an integrated ecosystem of large-scale immersive Roasteries, dedicated Reserve Stores, and specialized Reserve Bars within traditional outlets. Its business model centers on experiential retail, transforming the coffeehouse into a multi-sensory destination that features artisanal brewing methods—such as siphon and pour-over—alongside signature cocktails, fine dining through Princi bakeries, and exclusive merchandise. By focusing on small-lot beans that represent less than 1% of the global supply, Starbucks Reserve aims to compete in the high-end specialty coffee market while elevating the overall brand equity of its parent company.