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Star Wars is a premier global media franchise and pop culture phenomenon created by George Lucas and owned by Disney through its subsidiary, Lucasfilm. The space opera saga encompasses an expansive fictional universe delivered through multiple trilogies of live-action films, animated series, video games, novels, and comic books. Beyond its core entertainment offerings, the brand is a major force in the consumer products industry, pioneering modern movie merchandising and collectibles. The franchise also extends into themed physical experiences, including large-scale attractions and immersive lands at Disney theme parks worldwide. As one of the highest-grossing media properties in history, Star Wars is valued at over $65 billion, driven by its diverse revenue streams and a multi-generational global fan base.