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Tostitos

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Tostitos is a prominent American brand of tortilla chips and accompanying dips, including salsa, queso, and guacamole, owned by PepsiCo and produced by its Frito-Lay division. Introduced in 1977, the brand's business model focuses on providing high-quality snacks inspired by traditional Mexican cuisine, utilizing a "traditional way" of crafting masa from whole corn kernels. Tostitos positions itself as a facilitator of social connection and celebration, marketing its diverse product line—which includes various shapes like Scoops and flavored varieties like Hint of Lime—as essential components for hosting, game day gatherings, and shared food moments.