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YouTube

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YouTube is a global online video-sharing and social media platform that operates on a multi-faceted business model centered on user-generated content, advertising, and subscription services. Owned by Google, the platform generates the majority of its revenue through various advertising formats, including skippable and non-skippable video ads, display ads, and sponsored content, while sharing a significant portion of this revenue with creators through the YouTube Partner Program. Beyond advertising, YouTube has diversified its income through premium offerings like YouTube Premium and YouTube Music, which provide ad-free viewing and exclusive features, as well as YouTube TV for live television streaming. The service serves as a massive digital ecosystem connecting 2.7 billion monthly users with content creators ranging from individual vloggers to major media corporations, supported by advanced AI-driven recommendation algorithms and Google's global cloud infrastructure.